Not Darth Vader – telling a good brand story has never been this tough

Storytelling used to be easy. You as a narrator would have sat down at the fireplace, where everyone met to hear the latest. You would have used language and metaphors, which were part of the shared culture, in order to make sure, everyone understood what you said and could relate with it. The listeners would … Not Darth Vader – telling a good brand story has never been this tough weiterlesen